05.21.2008

BoCoCoMo

Greetings - the eagle has landed in our new location - team is in place and we are busily building our new online news service with our alpha to launch in early August. Stay tuned as we update this site and pass the baton to Alexandra - our marketing and community pro.

Enjoy!

11.29.2007

Writer’s Strike?

Nope - have just been MIA on the blog lately as we have been working around the clock on a new company focused on multisource online news. We’ll have news by the end of December. Season’s Greetings!

Quincy Smith comes right out and says it at the Web 2.0 Summit this week. From Eric Savitz blog on Barron’s Online

Quincy Smith, President, CBS Interactive, said on a panel at the Web 2.0 Summit in San Francisco this week that he does not see the Internet as cannibalizing broadcast television. He contends that allowing clips to sit on the Internet actually drives more people to watch shows live or on demand or on their DVRs. His example is a recent YouTube clip of David Letterman interviewing Paris Hilton, which was recently one of the most viewed things on the site. Rather than take it down, he says, the company embraced it as driving more viewership of the show.

We agree whole heartedly and Quincy’s point is essential to the business model of our new start up we begin to raise money for in the next few weeks.

It’s a Fox News slogan but it applies to last night’s episode of “Real Time with Bill Maher” where Maher lost control of his audience and the lost his cool. Don’t get me wrong, I like Bill Maher most of the time – he is funny and insightful and I applaud HBO for airing the incident in their west coast feeds (it sure will get the show a ton of press). Maher’s decision to tape in front of a live audience, just like “The Daily Show with Jon Stewart” and “The Colbert Report” adds a dynamic element to these hybrid news/comedy/analysis shows. Comedy Central producers crank up the audience audio for the openings of both Stewart and Colbert. Live TV audiences are used to create a connection with the at-home TV viewer of adoration and approval of the presenter and to build excitement. As Maher found out last night, it doesn’t always come without a price.

Fair use copyright law allows for brief samples of copyrighted works to be used for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research. Yesterday, I wrote the talented and smart Larry Lessig to ask him a fair use question and he quickly and kindly wrote me back this morning. The project I am researching involves content analysis of television network news coverage. To briefly summarize his thoughts, Larry felt the scenario I proposed should be protected by fair use but that most of the industry does not. Multi-source journalism benefits the industry and the user.

It would greatly benefit copyright holders to loosen their tight grip on their copyrights. Yahoo’s Jumpcut could allow users to create mashups using a list of copyrighted Top 40 songs that artists have made freely available to Jumpcut users - the artist will greatly benefit from the user-generated and user-distributed content. Green Day’s “Wake Me Up When September Ends” cut to footage of hurricane Rita’s terrible damage to New Orleans is a perfect example. It’s been two years and I still see Karmagrrrl’s video when I hear the song. And yes, I bought the song. Sampling sells.

Last night, I had the pleasure of attending a dinner held by the prestigious Capital Research and Management Company. With all the blogging about technologies, media companies and stocks it is certainly interesting that few bloggers ever mention CRMC. CRMC has been responsible for some of the most successful investments in media and technology. They often hold the #1 or #2 top position of institutional holdings at Internet giants like Google, Yahoo, TimeWarner, Microsoft and IAC. Click through on the links - think numbers like 512 million shares of Microsoft and 84 million shares of Yahoo. The people I met last night were warm, smart and very kind - they are also likely the smartest and most powerful folks in the room. Tech and media journalists often show up, take silly sideways pictures of posing CEO’s and fawn over or slam the executive team with little understanding that it is the big shareholders who decide whether the senior exexutives and their strategies stay or go. Hats off to CRMC’s investments and their smart, humble and low key profile.

Yahoo! is underrated.

The web is filling up with how to fix Yahoo! articles - some technical, some managerial - most, including myself, believe Yahoo! can do it. It is great that co-founder Jerry Yang has stepped up to the challenge suggesting the next 100 days are critical. Successful turnarounds that I have been part of involved bringing in passionate outside talent as well - they often can implement the tough decisions that will lie ahead for Yahoo!.

Audiences and advertisers will be better served by several firms vying for their attention and business. C’mon Yahoo!, we are rooting for you.

Went to see “Sicko” last night - Moore spins his magic, if not the story, again. The Cuba segments toward the end are a little much - other than that, another emotionally charged and relevant contribution. A few weeks before we saw “The Namesake” and thoroughly enjoyed it.

Advertising based on attention, like TV advertising, is losing the game. CNN has a constant barrage of ads for DiTech, eHarmony, Cialis, Head On…what does that say about their audience? Broke, lonely, impotent guys with a headache – yikes! Advertising based on intention, like the online ad networks, is based on the user’s specific interests and presents itself in context with the pages s/he is interacting with. By inviting, rather than interrupting the audience, an advertiser has a much better chance of creating a customer – essential in the monetization of video online. Pre-roll is traditional media interruption/attention methods bolted on to a new, intention-focused media environment – YouTube’s recent integration of related videos into their embedded player is a solid step in a positive direction.

Recently, two news networks and one very large cable system have resorted to the “loud” strategy - thinking that speaking louder will cause people to listen. CNBC and Fox News on-air personalities have begun to speak louder and faster - check it for yoursef, switch back and forth from any of the other major news nets and see. CNBC’s Jim Cramer, Dylan Ratigan and his posse of alpha-shirted males think they are more credible if they give you stock advice with a bombastic approach. Fox News, which has almost completely stopped covering the war in Iraq, now bloviates at a volume and pace that mirrors Bill O’Reilly’s (sorry, I cannot bear to link to Bill) outbursts. Comcast broadcasts their local tv ad insertions at a considerably higher volume than that of the network they are transmitting. And they wonder why customers, empowered with their DVRs, are no longer listening. Interesting interview and insight on the future of TV advertising from Kim Malone of AdSense.